Reader Demographic Survey – 2006

March 19, 2007

By the staff and readers of ninetyandnine.com

 

Right up front we need to admit we’re about five months late on this. Sorry about that. It wasn’t because of ace statistician Paula North, but a variety of other non-related factors.


Next, we find these stats fascinating and necessary as we try to stay in tune with you, the involved reader. Of course there’s no direct correlation between those of you brave enough to fill out the survey and our overall readership, but it’s our best statistical insight into everyone, as it has been these many years. Thanks for taking the time to participate.

 

And now, on with the stats!

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Gender
Female                         60%
Male                            40%

 

Statistical Breakdown

  • This is 3% more females than last year.

 

Ages
24 – 30                        32%
31 – 40                        29%
41 – 50                        16%

18 – 23                        11%

51 - and up                 9%
Under 18                      2%

 

Statistical Breakdown

·        For the first time since our existence, the 18-23 year-olds dipped out of the top two spots. Is this because that age group is especially involved in the social networking sites? Is this because our readership is aging with the zine, and we’re not replacing those initial readers with equivalent younger readers?

·        Of all our respondents, the biggest groupings were 31-40 year olds who had been reading for 2-3 years (9%), 24-30 year olds who had been reading 4-5 years (8%), 18-23 year olds who had been reading 2-3 years (7%), and 41-50 year olds who had been reading 1+ years (7%).

 

Education
Bachelor’s Degree                    31%
Some College Completed         20%   
Master’s Degree                       19%
High School                              10%
Associate’s Degree                   7%

Doctorate/Equivalent                4%
Attending College                     4%

Technical Degree                      3%                         

 

Statistical Breakdown

·        These are the highest percentages for Bachelor’s and Master’s Degrees we’ve ever experienced. Is this related to skewing higher with an older readership?

·        Of everyone polled, more females (20%) than males (11%) had Bachelor’s Degrees, but more males (13%) than females (6%) had Master’s Degrees.

 

 

Religious Affiliation
UPCI                                       77%

Independent Apostolic              8%
ALJC                                       5%
Other                                       8%                         

Baptist                                      1%

Charismatic                              2%

PAW                                       1%

 

Statistical Breakdown

·        Last year the UPCI was at 83%, our highest percentage ever.


I learned about 90&9.com via...
Friend                                      53%
Other                                       24%

Search Engine                           18%

Physical Flyer/Card                  4%

Banner Ad                                2%

 

I visit 90&9.com...
Weekly                                    38%
Several Times a Week              27%
Only Occasionally                     14%

Several Times a Month             13%
Monthly                                    8%

 

I’ve been reading 90&9.com for...
2-3 Years                                 26%

1+ Year                                   21%
4-5 + Years                             21%
6-7 Years                                 12%
3 to 6 Months                           3%

7 to 12 Months             7%

Less than 3 Months                  3%

 

I’m a _____ generation Apostolic!

First Generation                        33%

Third Generation                       24%

Second Generation                   22%

Fourth Generation                     12%

Fifth Generation                        6%

To Azusa Street                        2%

Sixth Generation                       1%

 

My primary ministry is…

Not Specified in this List                                               21%

Music-related (Choir, musician, soloist)             20%

Sunday school                                                              16%

Youth-oriented (Youth group, Bible Quizzing, etc)         14%

My Family                                                                    10%

Pew Warming                                                               9%

At Work                                                                      7%

Bible Studies                                                                5%

My School / College                                                     2%

Home Fellowship Group Leader                                   Less than 1%


I’d like to see more articles on 90&9 covering…
  • Anything! I don't think it's updated often enough!
  • Apologetical issues
  • Apostolic gossip
  • Apostolic News / Controversial issues/ What Apostolics are doing in the world/ Profiles of Apostolics who are impacting the world/ Christianity outside the church walls.
  • God working outside the box.  Like the thousands who are filled with the Holy Ghost - yet do not look like us.
  • Reforming the apostolic faith in a good way.
  • Being a young mom
  • Debates regarding the conflict of traditional oneness Pentecostal "standards" - with arguable biblical basis - in the light of how (if at all) we can remain apologetic to them in a rapidly changing society.  So many of our standards were "created" in a (respondent ran out of space).
  • Church culture editorials.
  • Church turmoil and how to deal with it.
  • The fascinating life of Kent d Curry
  • Uniting to evangelize/ witnessing and evangelizing the unchurched; altar workers’ experiences; tarrying with souls
  • Re-born backsliders
  • Relevant evangelism “how-tos” from people who actually do this sort of thing. All of the other stuff is fine, but the zine lacks an evangelical focus.
  • Clothing/modesty
  • How to make a successful transition from a small town to a big city.
  • Bible quizzing alumni
  • Marriage/ college/ Music/ Creativity/ Poetry/ Prayer/ Single again by divorce or death/ Sports!
  • Relationship with God and people in general
  • The letters section greatly expanded...

 

Editor’s Note: This zine doesn’t exist without your ideas and submissions!  Most of these ideas are great seeds for future articles. Get to that keyboard and start typing!

 

ninetyandnine.com

 

© 2007, ninetyandnine.com

 

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